Salesforce Marketing Cloud (SFMC) consists of Studios and Builders, each serving different functions in digital marketing campaigns.

What Are Studios?

Studios in SFMC are used for managing specific marketing channels (e.g., email, mobile, social).

1.Email Studio

Create, send, and track emails

• Drag-and-drop or HTML email creation
• Subscriber list & data extension management
• A/B testing and email tracking

2.Mobile Studio

 Engage customers via SMS, push notifications, and in-app messaging

• MobileConnect (SMS campaigns)
• MobilePush (push notifications)
• GroupConnect (messaging via WhatsApp & Facebook Messenger)

3. Social Studio (Deprecated in 2024)

 Previously used for social media management

Social media listening, publishing, and engagement

4.Advertising Studio

 Target customers with digital ads across social & web

• Audience segmentation for Facebook, Google, LinkedIn
• Retargeting ads based on customer behavior
• Lookalike audience creation

5.Web & Interaction Studio (Personalization)

 Optimize website & app experiences

• Real-time personalization based on customer behavior
• AI-driven content recommendations

What Are Builders?

Builders are tools within SFMC that help create workflows, content, or automation.

1.Journey Builder

Create multi-step, automated customer journeys

• Triggered & scheduled journeys
• Personalized messaging across channels (email, SMS, push, ads)
• Path Optimizer for A/B testing

2. Automation Studio

 Automate data workflows & email sends

• Data import/export & segmentation
• Scheduled email sends
• SQL queries for advanced data filtering

3.Content Builder

Manage & create reusable marketing assets

• Centralized storage for images, emails, and templates
• Drag-and-drop email editor
• AMPscript & dynamic content

4.Audience Builder

Segment and manage audience data

• Create & manage target lists for campaigns
• Behavioral & demographic segmentation
• Uses data extensions for advanced filtering

5.Analytics Builder

 Analyze customer engagement & campaign performance

• Dashboards for tracking email, mobile, and journey analytics
• Predictive insights using Einstein AI

Studios vs. Builders: Key Differences

Choosing the Right Tool

• Need to send emails? → Use Email Studio
• Want to automate workflows? → Use Automation Studio
• Creating multi-step journeys? → Use Journey Builder
• Managing & segmenting data? → Use Audience Builder
• Designing emails & content? → Use Content Builder