Cloud Pages allows you to create and host web content, including landing pages, forms, microsites, and interactive experiences. Here’s how you can create Cloud Pages in SFMC’s Web Studio:

Steps to Create a CloudPage in SFMC

1. Access Web Studio

• Log in to Salesforce Marketing Cloud.
• Navigate to Web Studio.
• Click on CloudPages.

2. Create a New Collection (Optional)

• If you want to organize your pages, create a Collection.
• Collections group related pages together.

3. Create a New CloudPage

• Click on Create a Collection or open an existing one.
• Click on Create a CloudPage.
• Choose the type of page you want to create:
  • Landing Page – Web-based content hosted on SFMC.
  • Microsite – Multiple linked pages in one experience.
  • MobilePush Page – Content designed for mobile users.
  • Facebook Page – Content specifically for social media.

4. Design the Page

• Use Content Builder (drag-and-drop editor) to design your page visually.
• OR use HTML, CSS, JavaScript, and AMPscript for custom development

5. Configure Page Properties

• Set the page name and URL.
• Choose the expiration settings if needed.
• Define access permissions (public or private).

6. Add AMPscript or Personalization (Optional)

• Use AMPscript to personalize content based on subscriber data.
• Example:

• %%[
• SET @firstName = AttributeValue(“FirstName”)
• ]%%
• <h1>Hello, %%=v(@firstName)=%%!</h1>

7. Preview & Test

• Click Preview to see how the page looks.
• Use Test Mode to ensure functionality (e.g., form submissions, dynamic content).

8. Publish the CloudPage

• Click Publish to make the page live.
• Copy the generated URL for sharing or embedding.

9. Track Performance

• Go to Reports or CloudPages Dashboard to track visits, clicks, and engagement.

Use Cases for CloudPages

• Landing pages for marketing campaigns.
• Lead capture forms.
• Thank-you pages after form submission.
• Personalized content using AMPscript and Dynamic Content.
• Preference centers for email opt-ins/opt-outs.

Best Practices

• Use responsive design for mobile-friendliness.
• Optimize load speed by compressing images.
• Secure pages with SSL (HTTPS) for better trust and compliance.
• Test before publishing, especially when using AMPscript.
• Use expiration settings for time-sensitive content.