Both Landing Pages and Microsites in Salesforce Marketing Cloud (SFMC) CloudPages allow you to create web experiences, but they serve different purposes and have distinct functionalities.

1. Landing Page

      A single web page designed for a specific marketing campaign, often used for lead generation, promotions, or personalized content.

Key Features:

• Standalone Page – It exists independently and is typically not linked to other pages.
• Quick Deployment – Can be created and published easily.
• Personalization – Supports AMPscript and Dynamic Content to personalize based on user data.
• Call-to-Action (CTA) Focused – Capturing leads, event registrations, promotions, etc.
• Short Lifespan – Often used for temporary or campaign-based content.

Common Use Cases:

• Lead capture forms
• Thank-you pages
• Event registration pages
• Personalized content pages

2. Microsite

A collection of multiple linked web pages designed to provide a richer experience, often used for product launches, educational hubs, or multi-step forms.

Key Features:

• Multiple Pages – Unlike a landing page, a microsite includes multiple interlinked pages.
• Navigation Structure – Can have a menu or structured flow for a guided experience.
• Longer Lifespan – Used for ongoing engagement rather than one-time campaigns.
• Advanced Functionality – Supports forms, personalization, tracking, and user interaction across multiple pages.
• More Content Depth – This can include multiple sections with educational or promotional content.

Common Use Cases:

• Multi-step forms
• Customer portals
• Product catalogs
• Educational resources
• Event microsites

Key Differences Summary:

Feature	Landing Page	Microsite
Number of Pages	Single page	Multiple interlinked pages
Use Case	Campaigns, promotions, lead capture	Multi-step forms, educational hubs, portals
Navigation	No navigation, standalone	Structured navigation between pages
Lifespan	Short-term (campaign-specific)	Long-term (continuous engagement)
Complexity	Simple, CTA-focused	More complex with structured content
Personalization	Supports AMPscript & Dynamic Content	Supports AMPscript & Dynamic Content across multiple pages

Which One Should You Use?

• Use a Landing Page if you need a simple, quick, and targeted page for a campaign.
• Use a Microsite if you need a structured, multi-page experience with navigation and richer content.