A Sender Profile in SFMC allows you to define “From Name”, “From Email”, and “Reply Email” for your email sends. It helps maintain brand consistency and improves deliverability.

Steps to Create a Sender Profile in SFMC

1. Navigate to Email Studio

1. Log in to Salesforce Marketing Cloud.
2. Click on the Email Studio
3. Go to Admin → Under “Send Management,” select Sender Profiles.

2.Create a New Sender Profile

1. Click Create or New Sender Profile.
2. Enter a Name for the sender profile (e.g., “Marketing Campaigns”).
3. (Optional) Add a Description for internal reference.

3.Configure Sender Details

1. From Name – Enter the name recipients will see (e.g., “XYZ Store”).
2. From Email Address – Enter the email address that appears in the “From” field.
3. Reply Email Address – Enter the email for replies (can be the same or different).