In Salesforce Marketing Cloud (SFMC), there are several Studios that serve different purposes, allowing marketers to create, manage, and automate various types of campaigns and customer interactions. Here are the main SFMC Studios:

1. Email Studio

• Used for creating, sending, and managing email marketing campaigns.
• Features include email templates, dynamic content, A/B testing, and analytics.

For creating, sending, and managing email campaigns.

Key Features:

• Drag-and-Drop Email Builder – Design emails using prebuilt templates and components.
• Dynamic Content – Personalize emails based on customer data.
• A/B Testing – Test subject lines, content, and send times.
• Send Time Optimization (STO) – AI-powered feature that determines the best time to send emails.
• Journey Builder Integration – Automate email campaigns within customer journeys.
• Advanced Reporting & Analytics – Track open rates, click-through rates (CTR), conversions, etc.

2. Mobile Studio

• Focuses on SMS, push notifications, and group messaging.
• Helps in engaging customers through mobile channels.

    For engaging customers through SMS, push notifications, and messaging apps.

    Key Features:

• MobileConnect – SMS and MMS marketing with automation.
• MobilePush – Push notifications for apps based on customer behavior.
• GroupConnect – Messaging via LINE and Facebook Messenger.
• Keyword & Shortcode Management – Automate responses based on customer replies.
• Geo-fencing & Proximity Messaging – Target users based on location.

3. Social Studio (Retired as of 2024)

• Previously used for social media marketing, publishing, listening, and engagement.
• Some features have been integrated into Marketing Cloud Engagement and Salesforce Social Intelligence.

For managing social media engagement, publishing, and analytics.

Key Features: (Before retirement)

• Social Listening – Track brand mentions and sentiment.
• Content Scheduling & Publishing – Plan posts across multiple platforms.
• Engagement Monitoring – Respond to customer interactions.
• Performance Analytics – Measure campaign effectiveness.

4. Advertising Studio

• Enables customer retargeting and lookalike audience creation across platforms like Facebook, Google, and LinkedIn.
• Used for ad audience segmentation and activation.

For targeted digital advertising and retargeting.

Key Features:

• Audience Builder – Segment customers for ad targeting.
• Retargeting & Lookalike Audiences – Engage existing users and find similar prospects.
• Cross-Channel Advertising – Syncs with Facebook, Google, LinkedIn, Twitter, and YouTube.
• Ad Suppression – Prevents showing ads to customers who have already converted.
• Journey Builder Integration – Automate ads based on customer interactions.

5. Web Studio

• Used to build and manage landing pages, microsites, and forms.
• Includes CloudPages for content management.

For creating and managing web content, landing pages, and forms.

Key Features:

• CloudPages – Drag-and-drop landing page builder.
• Smart Forms – Capture lead information dynamically.
• Dynamic Content Personalization – Show different content to different users.
• SEO Optimization Tools – Improve search rankings.
• Custom Scripts & Integrations – Extend capabilities using AMPscript, JavaScript, and HTML.

6. Interaction Studio (Now rebranded as Marketing Cloud Personalization)

• Provides real-time personalization and engagement across digital channels.
• Uses AI to tailor customer experiences dynamically.

• Here’s a breakdown of the key features of different Salesforce Marketing Cloud (SFMC) Studios.

For real-time, AI-driven personalization and customer engagement.

Key Features:

• AI-Powered Recommendations – Tailor content based on user behavior.
• Customer Journey Tracking – Analyze and respond to real-time customer actions.
• Web & Email Personalization – Deliver unique experiences across digital touchpoints.
• Real-Time Triggers – Automate responses based on user behavior.
• A/B & Multivariate Testing – Optimize content performance.