Journey Builder in Salesforce Marketing Cloud (SFMC) allows you to create automated, personalized messaging journeys using email, SMS, push notifications,

Updating contacts in Journey Builder requires careful handling, as Journey Builder primarily reacts to contact data rather than modifying

Exclusion Scripts in Journey Builder allow you to dynamically filter out subscribers from entering a journey using AMPscript or SSJS.

Behavioral triggers in Salesforce Marketing Cloud (SFMC) Journey Builder are events or actions taken by a customer that initiate or

When running multiple journeys in SFMC Journey Builder, it’s crucial to prioritize which journey a contact should enter when they

Engagement Splits allow you to route contacts based on how they interact with emails, such as opens, clicks, or conversions.

The Path Optimizer activity in Journey Builder helps you test different paths in a journey and optimize customer experiences by

Einstein Send Time Optimization (STO) in Salesforce Marketing Cloud (SFMC) determines the best time to send emails to each subscriber

Salesforce Journey Builder has multiple entry sources, which define how contacts enter a journey. Here are the different types:

Journey Builder is a powerful automation tool in SFMC that allows you to create personalized, multi-step customer journeys across various